Once you've actually found the right syntax that makes the assembler just use
the default call type of the current memory model for both procedures (where
it's just "PROC" without anything else) and labels (where it's "LABEL PROC"),
these constants become completely unneccessary, even with TASM.
Because it just so happens that master.lib's bfnt_header structure contains
an element named "START".
And huh, this suddenly works without changing any assembler or linker
parameters? I swear it didn't when I tried it first.