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+1. Create a new "Newsletter" page in Wagtail.io
+2. Enter your content and publish it once ready to email.
+3. Log into Mailchimp
+4. Create Campaign -> Regular campaign
+5. Choose Wagtail recipient list -> Send to entire list and click 'Next', hidden unexpectedly at the very bottom-right of the window.
+6. Set:
+  - Name your campaign: "TWIW Issue #[whatever]", substituting the issue number as appropriate
+  - Email subject: "This Week In Wagtail Issue #[whatever]"
+  - (Leave everything else)
+7. Click 'Next' (bottom right)
+8. Select your template: Code your own (tab) -> Import from URL
+9. Set:
+  - Campaign URL: Paste the URL of the page on Wagtail.io, appending "?email=true" to the URL e.g  https://wagtail.io/this-week-in-wagtail/issue-4/?email=true". Click 'Import'.
+10. Click 'Next', check the summary, then
+11. Click 'Send', also bottom right.
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