.. image:: docs/birdsong.svg
:width: 400
:alt: Birdsong Logo
A plugin for wagtail that allows you to create, send, preview, edit and test email campaigns from within Wagtail.
Campaign templates are created using `mjml <https://mjml.io/>`_.
.. image:: docs/birdsong-admin-menu.png
:width: 379
:alt: Birdsong Admin Menu
Basic usage
===========
Install birdsong:
.. code-block:: shell
pip install wagtail-birdsong
Add the following to your ``INSTALLED_APPS``:
.. code-block:: python
INSTALLED_APPS = [
...
'mjml',
'birdsong',
'wagtail_modeladmin',
...
]
Make a new app e.g. ``email``, create a ``models.py`` with a model that extends the included ``Campaign`` model. Some compatible mjml streamfield blocks are included in birdsong for convenience.
``models.py``
.. code-block:: python
from birdsong.blocks import DefaultBlocks
from birdsong.models import Campaign
from django.db import models
from wagtail.admin.edit_handlers import StreamFieldPanel
from wagtail.core.fields import StreamField
class SaleCampaign(Campaign):
body = StreamField(DefaultBlocks())
panels = Campaign.panels + [
StreamFieldPanel('body'),
]
Then in the same app, create a ``wagtail_hooks.py`` if it doesn't exist, this is where the admin is created
for content editors to create/edit/send campaigns.
**NOTE:** The ``CampaignAdmin`` is just an extension of Wagtail's ``ModelAdmin`` class so most of the same options are available for overriding functionality.
**NOTE:** ``BirdsongAdminGroup`` can be disabled with ``BIRDSONG_ADMIN_GROUP`` setting if you want to ``modeladmin_register`` your ``CampaignAdmin`` directly.
``wagtail_hooks.py``
.. code-block:: python
from birdsong.wagtail_hooks import (
CampaignAdmin, ContactAdmin, BirdsongAdminGroup, modeladmin_re_register
)
from .models import SaleCampaign
class CampaignAdmin(CampaignAdmin):
model = SaleCampaign
@modeladmin_re_register
class BirdsongAdminGroup(BirdsongAdminGroup):
items = (CampaignAdmin, ContactAdmin)
Create your campaign template in ``{app_folder}/templates/mail/{model_name}.html`` e.g. ``email/templates/mail/sale_campaign.html``,
alternatively override the ``get_template`` method on your campaign model.
**NOTE:** Campaign templates use django-mjml for responsive, well designed emails. To read up how to setup django-mjml you can read the docs `here <https://github.com/liminspace/django-mjml>`_. There is a base template included in Birdsong that can be extended.
``sale_campaign.html``
.. code-block:: html
{% extends "birdsong/mail/base_email.html" %}
{% block email_body %}
<mj-section>
<mj-column>
<mj-text>Hello {{ contact.email }}!</mj-text>
{% for b in self.body %}
{{ b }}
{% endfor %}
</mj-column>
</mj-section>
{% endblock email_body %}
You're now ready to go!
.. image:: docs/birdsong-preview.png
:width: 900
:alt: Birdsong Preview
Custom Contact model
=====================
By default the included ``Contact`` model is used for every campaign, but you may want to store extra data, like names and preferences.
You can override the default ``Contact`` model by setting an option on the admin for your campaign:
``models.py``
.. code-block:: python
from birdsong.models import Contact
from django.db import models
class ExtendedContact(Contact):
first_name = models.CharField(max_length=255)
last_name = models.CharField(max_length=255)
location = models.CharField(max_length=255)
``wagtail_hooks.py``
.. code-block:: python
from birdsong.wagtail_hooks import (
CampaignAdmin, ContactAdmin, BirdsongAdminGroup, modeladmin_re_register
)
from .models import SaleCampaign, ExtendedContact # NOTE: Import your custom Contact model
class CampaignAdmin(CampaignAdmin):
campaign = SaleCampaign
contact_class = ExtendedContact # NOTE: Teach CampaignAdmin to use your custom Contact model
class ContactAdmin(ContactAdmin): # NOTE: Overload ContactAdmin to list/edit/add your Contacts
model = ExtendedContact
list_diplay = ('email', 'first_name', 'last_name', 'location')
@modeladmin_re_register
class BirdsongAdminGroup(BirdsongAdminGroup):
items = (CampaignAdmin, ContactAdmin)
``base.py``
.. code-block:: python
# You may want to redefine the test contact (used in previews) with your new ExtendedContact fields
BIRDSONG_TEST_CONTACT = {
'first_name': 'Wagtail', # new ExtendedContact field
'last_name': 'Birdsong', # new ExtendedContact field
'email': 'birdsong@example.com',
'location': 'us', # new ExtendedContact field
}
Filtering on contact properties
===============================
You might want to only send a campaign to a subset of your ``Contact`` models. Creating a filter using `django-filter <https://django-filter.readthedocs.io/en/main/>`_ and adding it to the ``CampaignAdmin`` allows users to filter on any property.
``filters.py``
.. code-block:: python
from django_filters import FilterSet
from django_filters.filters import AllValuesFilter
from .models import ExtendedContact
class ContactFilter(FilterSet):
location = AllValuesFilter()
class Meta:
model = ExtendedContact
fields = ('location',)
``wagtail_hooks.py``
.. code-block:: python
from birdsong.wagtail_hooks import (
CampaignAdmin, ContactAdmin, BirdsongAdminGroup, modeladmin_re_register
)
from .models import SaleCampaign, ExtendedContact
from .filters import ContactFilter # NOTE: Import your custom Contact filter
class CampaignAdmin(CampaignAdmin):
campaign = SaleCampaign
contact_class = ExtendedContact
contact_filter_class = ContactFilter # NOTE: Use your custom Contact filter
class ContactAdmin(ContactAdmin):
model = ExtendedContact
list_diplay = ('email', 'first_name', 'last_name', 'location')
@modeladmin_re_register
class BirdsongAdminGroup(BirdsongAdminGroup):
items = (CampaignAdmin, ContactAdmin)
Users will now be able to send campaigns to a subset of contacts based on location.
Unsubscribe url
===============
Included in birdsong is a basic way for contacts to unsubscribe, just include the url configuration and add the unsubscribe url to your email template.
``urls.py``
.. code-block:: python
from birdsong import urls as birdsong_urls
from django.urls import include, path
urlpatterns = [
...
path('mail/', include(birdsong_urls)),
...
]
``sale_campaign.html``
.. code-block:: html
{% extends "birdsong/mail/base_email.html" %}
{% block email_body %}
<mj-section>
<mj-column>
<mj-text>Hello {{ contact.email }}!</mj-text>
{% for b in self.body %}
{{ b }}
{% endfor %}
</mj-column>
</mj-section>
<mj-section>
<mj-column>
<mj-text align="center">
Click <a href="{{ site.full_url }}{% url 'birdsong:unsubscribe' contact.id %}">here</a> to unsubscribe.
</mj-text>
</mj-column>
</mj-section>
{% endblock email_body %}
Future features
===============
- More tests!
- Proper docs
- Backends other thans SMTP for sending emails so analytics can be gathered (email opened, bounced etc)
- Reloading the preview on edit
- Broader permissions for campaigns (send, preview, test send)
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