//- 💫 DOCS > USAGE > VISUALIZERS > ENTITIES

p
    |  The entity visualizer, #[code ent], highlights named entities and
    |  their labels in a text.

+code("Named Entity example").
    import spacy
    from spacy import displacy

    text = """But Google is starting from behind. The company made a late push
    into hardware, and Apple’s Siri, available on iPhones, and Amazon’s Alexa
    software, which runs on its Echo and Dot devices, have clear leads in
    consumer adoption."""

    nlp = spacy.load('custom_ner_model')
    doc = nlp(text)
    displacy.serve(doc, style='ent')

+codepen("a73f8b68f9af3157855962b283b364e4", 345)

p The entity visualizer lets you customise the following #[code options]:

+table(["Name", "Type", "Description", "Default"])
    +row
        +cell #[code ents]
        +cell list
        +cell
            |  Entity types to highlight (#[code None] for all types).
        +cell #[code None]

    +row
        +cell #[code colors]
        +cell dict
        +cell
            |  Color overrides. Entity types in lowercase should be mapped to
            |  color names or values.
        +cell #[code {}]

p
    |  If you specify a list of #[code ents], only those entity types will be
    |  rendered – for example, you can choose to display #[code PERSON] entities.
    |  Internally, the visualizer knows nothing about available entity types and
    |  will render whichever spans and labels it receives. This makes it
    |  especially easy to work with custom entity types. By default, displaCy
    |  comes with colours for all
    |  #[+a("/api/annotation#named-entities") entity types supported by spaCy].
    |  If you're using custom entity types, you can use the #[code colors]
    |  setting to add your own colours for them.

+aside-code("Options example").
    colors = {'ORG': 'linear-gradient(90deg, #aa9cfc, #fc9ce7)'}
    options = {'ents': ['ORG'], 'colors': colors}
    displacy.serve(doc, style='ent', options=options)

+codepen("f42ec690762b6f007022a7acd6d0c7d4", 300)

p
    |  The above example uses a little trick: Since the background colour values
    |  are added as the #[code background] style attribute, you can use any
    |  #[+a("https://tympanus.net/codrops/css_reference/background/") valid background value]
    |  or shorthand — including gradients and even images!

+h(3, "ent-titles") Adding titles to documents

p
    |  Rendering several large documents on one page can easily become confusing.
    |  To add a headline to each visualization, you can add a #[code title] to
    |  its #[code user_data]. User data is never touched or modified by spaCy.

+code.
    doc = nlp(u'This is a sentence about Google.')
    doc.user_data['title'] = 'This is a title'
    displacy.serve(doc, style='ent')

p
    |  This feature is especially handy if you're using displaCy to compare
    |  performance at different stages of a process, e.g. during training. Here
    |  you could use the title for a brief description of the text example and
    |  the number of iterations.