diff --git a/website/gatsby-config.js b/website/gatsby-config.js
index aacc25545..837634e5a 100644
--- a/website/gatsby-config.js
+++ b/website/gatsby-config.js
@@ -14,6 +14,9 @@ const models = require('./meta/languages.json')
 const universe = require('./meta/universe.json')
 
 const DEFAULT_TEMPLATE = path.resolve('./src/templates/index.js')
+const NIGHTLY_BRANCHES = ['spacy.io-develop']
+
+const isNightly = !!+process.env.SPACY_NIGHTLY || NIGHTLY_BRANCHES.includes(process.env.BRANCH)
 
 module.exports = {
     siteMetadata: {
@@ -22,6 +25,7 @@ module.exports = {
         sidebars,
         ...models,
         universe,
+        nightly: isNightly,
     },
 
     plugins: [
diff --git a/website/meta/site.json b/website/meta/site.json
index 24de8e603..8b8424f82 100644
--- a/website/meta/site.json
+++ b/website/meta/site.json
@@ -8,7 +8,6 @@
     "companyUrl": "https://explosion.ai",
     "repo": "explosion/spaCy",
     "modelsRepo": "explosion/spacy-models",
-    "nightly": true,
     "social": {
         "twitter": "spacy_io",
         "github": "explosion"
diff --git a/website/package.json b/website/package.json
index afa0ff239..353cffe00 100644
--- a/website/package.json
+++ b/website/package.json
@@ -52,6 +52,7 @@
     "scripts": {
         "build": "gatsby build",
         "dev": "gatsby develop",
+        "dev:nightly": "BRANCH=spacy.io-develop npm run dev",
         "lint": "eslint **",
         "clear": "rm -rf .cache",
         "test": "echo \"Write tests! -> https://gatsby.app/unit-testing\""