diff --git a/README.md b/README.md
index b2ffa4639..92f12fe81 100644
--- a/README.md
+++ b/README.md
@@ -46,6 +46,7 @@ open-source software, released under the
| 📺 **[Videos]** | Our YouTube channel with video tutorials, talks and more. |
| 🛠 **[Changelog]** | Changes and version history. |
| 💝 **[Contribute]** | How to contribute to the spaCy project and code base. |
+| 👕 **[Swag]** | Support us and our work with unique, custom-designed swag! |
| 
| Get a custom spaCy pipeline, tailor-made for your NLP problem by spaCy's core developers. Streamlined, production-ready, predictable and maintainable. Start by completing our 5-minute questionnaire to tell us what you need and we'll be in touch! **[Learn more →](https://explosion.ai/spacy-tailored-pipelines)** |
| 
| Bespoke advice for problem solving, strategy and analysis for applied NLP projects. Services include data strategy, code reviews, pipeline design and annotation coaching. Curious? Fill in our 5-minute questionnaire to tell us what you need and we'll be in touch! **[Learn more →](https://explosion.ai/spacy-tailored-analysis)** |
@@ -61,6 +62,7 @@ open-source software, released under the
[project templates]: https://github.com/explosion/projects
[changelog]: https://spacy.io/usage#changelog
[contribute]: https://github.com/explosion/spaCy/blob/master/CONTRIBUTING.md
+[swag]: https://explosion.ai/merch
## 💬 Where to ask questions
diff --git a/website/meta/site.json b/website/meta/site.json
index a07d131d3..f1d318071 100644
--- a/website/meta/site.json
+++ b/website/meta/site.json
@@ -66,6 +66,10 @@
{
"text": "Stack Overflow",
"url": "http://stackoverflow.com/questions/tagged/spacy"
+ },
+ {
+ "text": "Merchandise",
+ "url": "https://explosion.ai/merch"
}
]
},