diff --git a/website/gatsby-config.js b/website/gatsby-config.js
index d08c574c6..752628749 100644
--- a/website/gatsby-config.js
+++ b/website/gatsby-config.js
@@ -19,6 +19,7 @@ const isNightly = !!+process.env.SPACY_NIGHTLY || site.nightlyBranches.includes(
 const favicon = isNightly ? `src/images/icon_nightly.png` : `src/images/icon.png`
 const binderBranch = isNightly ? 'nightly' : site.binderBranch
 const siteUrl = isNightly ? site.siteUrlNightly : site.siteUrl
+const domain = isNightly ? site.domainNightly : site.domain
 
 module.exports = {
     siteMetadata: {
@@ -148,6 +149,10 @@ module.exports = {
                 respectDNT: true,
             },
         },
+        {
+            resolve: `gatsby-plugin-plausible`,
+            options: { domain },
+        },
         {
             resolve: 'gatsby-plugin-robots-txt',
             options: {
diff --git a/website/meta/site.json b/website/meta/site.json
index 5fb1a4533..7e6f4c692 100644
--- a/website/meta/site.json
+++ b/website/meta/site.json
@@ -3,7 +3,9 @@
     "description": "spaCy is a free open-source library for Natural Language Processing in Python. It features NER, POS tagging, dependency parsing, word vectors and more.",
     "slogan": "Industrial-strength Natural Language Processing in Python",
     "siteUrl": "https://spacy.io",
+    "domain": "spacy.io",
     "siteUrlNightly": "https://nightly.spacy.io",
+    "domainNightly": "nightly.spacy.io",
     "nightlyBranches": ["nightly.spacy.io"],
     "email": "contact@explosion.ai",
     "company": "Explosion",
diff --git a/website/package-lock.json b/website/package-lock.json
index 96a10a8af..02bc3a27b 100644
--- a/website/package-lock.json
+++ b/website/package-lock.json
@@ -12915,6 +12915,41 @@
         }
       }
     },
+    "gatsby-plugin-plausible": {
+      "version": "0.0.6",
+      "resolved": "https://registry.npmjs.org/gatsby-plugin-plausible/-/gatsby-plugin-plausible-0.0.6.tgz",
+      "integrity": "sha512-qUdPQ3haeX2DIywGZ2boMpmFAnSbWzqS9cG9/OO0mWLigA0sDLWwGkpHIAvrfepgbB9U/roLtXflctBwOIxtcQ==",
+      "requires": {
+        "@babel/runtime": "^7.9.2",
+        "minimatch": "3.0.4",
+        "react": "^16.13.1"
+      },
+      "dependencies": {
+        "@babel/runtime": {
+          "version": "7.10.5",
+          "resolved": "https://registry.npmjs.org/@babel/runtime/-/runtime-7.10.5.tgz",
+          "integrity": "sha512-otddXKhdNn7d0ptoFRHtMLa8LqDxLYwTjB4nYgM1yy5N6gU/MUf8zqyyLltCH3yAVitBzmwK4us+DD0l/MauAg==",
+          "requires": {
+            "regenerator-runtime": "^0.13.4"
+          }
+        },
+        "react": {
+          "version": "16.13.1",
+          "resolved": "https://registry.npmjs.org/react/-/react-16.13.1.tgz",
+          "integrity": "sha512-YMZQQq32xHLX0bz5Mnibv1/LHb3Sqzngu7xstSM+vrkE5Kzr9xE0yMByK5kMoTK30YVJE61WfbxIFFvfeDKT1w==",
+          "requires": {
+            "loose-envify": "^1.1.0",
+            "object-assign": "^4.1.1",
+            "prop-types": "^15.6.2"
+          }
+        },
+        "regenerator-runtime": {
+          "version": "0.13.5",
+          "resolved": "https://registry.npmjs.org/regenerator-runtime/-/regenerator-runtime-0.13.5.tgz",
+          "integrity": "sha512-ZS5w8CpKFinUzOwW3c83oPeVXoNsrLsaCoLtJvAClH135j/R77RuymhiSErhm2lKcwSCIpmvIWSbDkIfAqKQlA=="
+        }
+      }
+    },
     "gatsby-plugin-react-helmet": {
       "version": "3.0.6",
       "resolved": "https://registry.npmjs.org/gatsby-plugin-react-helmet/-/gatsby-plugin-react-helmet-3.0.6.tgz",
diff --git a/website/package.json b/website/package.json
index 3c76014b3..12702692d 100644
--- a/website/package.json
+++ b/website/package.json
@@ -23,6 +23,7 @@
         "gatsby-plugin-google-analytics": "^2.0.14",
         "gatsby-plugin-manifest": "^2.0.17",
         "gatsby-plugin-offline": "^2.0.24",
+        "gatsby-plugin-plausible": "0.0.6",
         "gatsby-plugin-react-helmet": "^3.0.6",
         "gatsby-plugin-react-svg": "^2.0.0",
         "gatsby-plugin-robots-txt": "^1.5.1",