diff --git a/spacy/cli/project/run.py b/spacy/cli/project/run.py
index 5339d2a21..ececc2507 100644
--- a/spacy/cli/project/run.py
+++ b/spacy/cli/project/run.py
@@ -212,6 +212,9 @@ def check_rerun(
     strict_version (bool):
     RETURNS (bool): Whether to re-run the command.
     """
+    # Always rerun if no-skip is set
+    if command.get("no_skip", False):
+        return True
     lock_path = project_dir / PROJECT_LOCK
     if not lock_path.exists():  # We don't have a lockfile, run command
         return True