diff --git a/netlify.toml b/netlify.toml
index 45bd2c3b6..be809f1d4 100644
--- a/netlify.toml
+++ b/netlify.toml
@@ -7,42 +7,42 @@ redirects = [
     {from = "https://alpha.spacy.io/*", to = "https://spacy.io", force = true},
     {from = "http://alpha.spacy.io/*", to = "https://spacy.io", force = true},
     # Old demos
-    {from = "/demos/*", to = "https://explosion.ai/demos/:splat"},
+    {from = "/demos/*", to = "https://explosion.ai/demos/:splat", force = true},
     # Old blog
-    {from = "/blog/*", to = "https://explosion.ai/blog/:splat"},
-    {from = "/feed", to = "https://explosion.ai/feed"},
-    {from = "/feed.xml", to = "https://explosion.ai/feed"},
+    {from = "/blog/*", to = "https://explosion.ai/blog/:splat", force = true},
+    {from = "/feed", to = "https://explosion.ai/feed", force = true},
+    {from = "/feed.xml", to = "https://explosion.ai/feed", force = true},
     # Old documentation pages (1.x)
-    {from = "/docs/usage/processing-text", to = "/usage/linguistic-features"},
-    {from = "/docs/usage/deep-learning", to = "/usage/training"},
-    {from = "/docs/usage/pos-tagging", to = "/usage/linguistic-features#pos-tagging"},
-    {from = "/docs/usage/dependency-parse", to = "/usage/linguistic-features#dependency-parse"},
-    {from = "/docs/usage/entity-recognition", to = "/usage/linguistic-features#named-entities"},
-    {from = "/docs/usage/word-vectors-similarities", to = "/usage/vectors-similarity"},
-    {from = "/docs/usage/customizing-tokenizer", to = "/usage/linguistic-features#tokenization"},
-    {from = "/docs/usage/language-processing-pipeline", to = "/usage/processing-pipelines"},
-    {from = "/docs/usage/customizing-pipeline", to = "/usage/processing-pipelines"},
-    {from = "/docs/usage/training-ner", to = "/usage/training#ner"},
-    {from = "/docs/usage/tutorials", to = "/usage/examples"},
-    {from = "/docs/usage/data-model", to = "/api"},
-    {from = "/docs/usage/cli", to = "/api/cli"},
-    {from = "/docs/usage/lightning-tour", to = "/usage/spacy-101#lightning-tour"},
-    {from = "/docs/api/language-models", to = "/usage/models#languages"},
-    {from = "/docs/api/spacy", to = "/docs/api/top-level"},
-    {from = "/docs/api/displacy", to = "/api/top-level#displacy"},
-    {from = "/docs/api/util", to = "/api/top-level#util"},
-    {from = "/docs/api/features", to = "/models/#architecture"},
-    {from = "/docs/api/philosophy", to = "/usage/spacy-101"},
-    {from = "/docs/usage/showcase", to = "/universe"},
-    {from = "/tutorials/load-new-word-vectors", to = "/usage/vectors-similarity#custom"},
-    {from = "/tutorials", to = "/usage/examples"},
+    {from = "/docs/usage/processing-text", to = "/usage/linguistic-features", force = true},
+    {from = "/docs/usage/deep-learning", to = "/usage/training", force = true},
+    {from = "/docs/usage/pos-tagging", to = "/usage/linguistic-features#pos-tagging", force = true},
+    {from = "/docs/usage/dependency-parse", to = "/usage/linguistic-features#dependency-parse", force = true},
+    {from = "/docs/usage/entity-recognition", to = "/usage/linguistic-features#named-entities", force = true},
+    {from = "/docs/usage/word-vectors-similarities", to = "/usage/vectors-similarity", force = true},
+    {from = "/docs/usage/customizing-tokenizer", to = "/usage/linguistic-features#tokenization", force = true},
+    {from = "/docs/usage/language-processing-pipeline", to = "/usage/processing-pipelines", force = true},
+    {from = "/docs/usage/customizing-pipeline", to = "/usage/processing-pipelines", force = true},
+    {from = "/docs/usage/training-ner", to = "/usage/training#ner", force = true},
+    {from = "/docs/usage/tutorials", to = "/usage/examples", force = true},
+    {from = "/docs/usage/data-model", to = "/api", force = true},
+    {from = "/docs/usage/cli", to = "/api/cli", force = true},
+    {from = "/docs/usage/lightning-tour", to = "/usage/spacy-101#lightning-tour", force = true},
+    {from = "/docs/api/language-models", to = "/usage/models#languages", force = true},
+    {from = "/docs/api/spacy", to = "/docs/api/top-level", force = true},
+    {from = "/docs/api/displacy", to = "/api/top-level#displacy", force = true},
+    {from = "/docs/api/util", to = "/api/top-level#util", force = true},
+    {from = "/docs/api/features", to = "/models/#architecture", force = true},
+    {from = "/docs/api/philosophy", to = "/usage/spacy-101", force = true},
+    {from = "/docs/usage/showcase", to = "/universe", force = true},
+    {from = "/tutorials/load-new-word-vectors", to = "/usage/vectors-similarity#custom", force = true},
+    {from = "/tutorials", to = "/usage/examples", force = true},
     # Rewrite all other docs pages to /
     {from = "/docs/*", to = "/:splat"},
     # Updated documentation pages
-    {from = "/usage/resources", to = "/universe"},
-    {from = "/usage/lightning-tour", to = "/usage/spacy-101#lightning-tour"},
-    {from = "/usage/linguistic-features#rule-based-matching", to = "/usage/rule-based-matching"},
-    {from = "/models/comparison", to = "/models"},
+    {from = "/usage/resources", to = "/universe", force = true},
+    {from = "/usage/lightning-tour", to = "/usage/spacy-101#lightning-tour", force = true},
+    {from = "/usage/linguistic-features#rule-based-matching", to = "/usage/rule-based-matching", force = true},
+    {from = "/models/comparison", to = "/models", force = true},
     {from = "/api/#section-cython", to = "/api/cython", force = true},
     {from = "/api/#cython", to = "/api/cython", force = true},
     {from = "/api/sentencesegmenter", to="/api/sentencizer"},