diff --git a/.travis.yml b/.travis.yml
index a67f12ae..bb0513a9 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -26,8 +26,9 @@ script:
   - ls -l $TRAVIS_BUILD_DIR/pupy/payload_templates/linux-amd64.zip
   - ls -l $TRAVIS_BUILD_DIR/pupy/payload_templates/linux-x86.zip
 after_success:
+- export TAG=`if [ "$TRAVIS_BRANCH" == "master" ]; then echo "latest"; else echo $TRAVIS_BRANCH; fi`
 - docker login -u $DOCKER_USER -p $DOCKER_PASS
-- cd $TRAVIS_BUILD_DIR/pupy && docker push alxchk >/dev/null
+- cd $TRAVIS_BUILD_DIR/pupy && docker push alxchk/pupy:$TAG >/dev/null
 env:
   global:
   - COMMIT=${TRAVIS_COMMIT::8}