diff --git a/server/camlistored/ui/blob_item_demo_content.js b/server/camlistored/ui/blob_item_demo_content.js
new file mode 100644
index 000000000..b4015f4e5
--- /dev/null
+++ b/server/camlistored/ui/blob_item_demo_content.js
@@ -0,0 +1,99 @@
+/*
+Copyright 2014 The Camlistore Authors
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+	http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+goog.provide('cam.BlobItemDemoContent');
+
+goog.require('goog.math.Size');
+
+// BlobItemDemoContent is a demo node type, useful for giving talks and showing
+// how a custom renderer can be invoked just by making a permanode, setting
+// its "camliNodeType" attribute to "camlistore.org:demo", and then changing its
+// background color with the "color" property or text with the "title" property.
+cam.BlobItemDemoContent = React.createClass({
+	displayName: 'BlobItemDemoContent',
+
+	propTypes: {
+		blobref: React.PropTypes.string.isRequired,
+		href: React.PropTypes.string.isRequired,
+		title: React.PropTypes.string.isRequired,
+		size: React.PropTypes.instanceOf(goog.math.Size).isRequired,
+		color: React.PropTypes.string.isRequired
+	},
+
+	getInitialState: function () {
+		return {
+			mouseover: false,
+		};
+	},
+
+	render: function () {
+		return React.DOM.a({
+				href: this.props.href,
+				style: {
+					backgroundColor: this.props.color,
+					width: this.props.size.width + "px",
+					height: this.props.size.height + "px",
+					display: 'block'
+				},
+				onMouseEnter: this.handleMouseOver_,
+				onMouseLeave: this.handleMouseOut_
+			},
+			this.props.title + (this.state.mouseover ? ', mouseover' : '')
+		);
+	},
+
+	handleMouseOver_: function () {
+		this.setState({
+			mouseover: true
+		});
+	},
+
+	handleMouseOut_: function () {
+		this.setState({
+			mouseover: false
+		});
+	},
+});
+
+cam.BlobItemDemoContent.getHandler = function (blobref, searchSession, href) {
+	var m = searchSession.getMeta(blobref);
+	if (m.camliType == 'permanode') {
+		var typ = cam.permanodeUtils.getSingleAttr(m.permanode, 'camliNodeType');
+		if (typ == 'camlistore.org:demo') {
+			return new cam.BlobItemDemoContent.Handler(m, href)
+		}
+	}
+	return null;
+};
+
+cam.BlobItemDemoContent.Handler = function (meta, href) {
+	this.meta_ = meta;
+	this.href_ = href;
+};
+
+cam.BlobItemDemoContent.Handler.prototype.getAspectRatio = function () {
+	return 1;
+};
+
+cam.BlobItemDemoContent.Handler.prototype.createContent = function (size) {
+	return cam.BlobItemDemoContent({
+		blobref: this.meta_.blobRef,
+		color: cam.permanodeUtils.getSingleAttr(this.meta_.permanode, 'color') || '#777',
+		title: cam.permanodeUtils.getSingleAttr(this.meta_.permanode, 'title') || '',
+		href: this.href_,
+		size: size,
+	});
+};
\ No newline at end of file
diff --git a/server/camlistored/ui/index.js b/server/camlistored/ui/index.js
index e221903bc..b4bb0743c 100644
--- a/server/camlistored/ui/index.js
+++ b/server/camlistored/ui/index.js
@@ -28,6 +28,7 @@ goog.require('cam.BlobItemContainerReact');
 goog.require('cam.BlobItemGenericContent');
 goog.require('cam.BlobItemVideoContent');
 goog.require('cam.BlobItemImageContent');
+goog.require('cam.BlobItemDemoContent');
 goog.require('cam.DetailView');
 goog.require('cam.Navigator');
 goog.require('cam.NavReact');
@@ -421,7 +422,12 @@ cam.IndexPage = React.createClass({
 			key: 'blobitemcontainer',
 			ref: 'blobItemContainer',
 			detailURL: this.handleDetailURL_,
-			handlers: [cam.BlobItemImageContent.getHandler, cam.BlobItemVideoContent.getHandler, cam.BlobItemGenericContent.getHandler],
+			handlers: [
+				cam.BlobItemImageContent.getHandler,
+				cam.BlobItemVideoContent.getHandler,
+				cam.BlobItemDemoContent.getHandler,
+				cam.BlobItemGenericContent.getHandler // must be last
+			],
 			history: this.props.history,
 			onSelectionChange: this.handleSelectionChange_,
 			searchSession: this.searchSession_,