diff --git a/kivy/uix/label.py b/kivy/uix/label.py
index 176c958cd..9fd17a723 100644
--- a/kivy/uix/label.py
+++ b/kivy/uix/label.py
@@ -538,7 +538,7 @@ class Label(Widget):
 
     For example, if you wrote::
 
-        Check out my [ref=hello]link[/hello]
+        Check out my [ref=hello]link[/ref]
 
     The refs will be set with::